The general legal framework for personal data protection is set out in the Law on Personal Data Protection (Official Gazette No 87/2018) (hereinafter referred to as “Law”) in force in the Republic of Serbia, and this Cookie Policy is compliant with the Law.

The Cookie Policy describes the different types of cookies used on the website owned and controlled by IKEA SRBIJA DOO BELGRADE (VOŽDOVAC) (hereinafter referred to as “AVA Shopping Park”), a company in Serbia with its office at Astrid Lindgren 11, Belgrade, registered with the Business Entities Register under 20287608, tax identification number: 104990791. AVA Shopping Park is acting in the capacity of the Controller.

What are cookies?

“Internet cookie” (alternative names include “browser cookie” and “HTTP cookie” and “cookie”) is a small file made up of letters and numbers that is stored on a computer, mobile device, or other user equipment that is used to access the internet.

Cookies are installed through requests that the web server sends to the browser (e.g., Internet Explorer, Firefox, Chrome). Once installed, cookies have a limited lifetime and remain passive, meaning that they do not contain any software, viruses, or spyware and that they do not have access to any information on the user’s hard drive where they are installed.

A cookie is made up of two parts:

  • cookie name and
  • content or value.

How and why do we use cookies?

AVA Shopping Park uses cookies to improve the use and functioning of its website and to better understand the way visitors use it, as well as to improve the services it provides.

Storing cookies on your computer is an easy and practical way to tailor your experience on our website to your needs and improve it to make your next visit as convenient as possible.

AVA Shopping Park does not use cookies to collect any personal information, such as your name. However, we are able to determine a link between the data contained in cookies and your personal data collected in other ways (e.g., through registration forms).


Disabling cookies

You have the option to accept cookies, which allows you to use all our website features without any restrictions when you visit. Disabling strictly necessary cookies might affect your user experience and functionality while using the website.

Disabling other cookies might affect your user experience and functionality while using the website. Disabling all cookies turns off both first-party cookies and third-party cookies. In addition, first-party cookies will be deleted. We are unable to delete third-party cookies. This means that you need to delete them manually. You can do it in your browser settings.

Disabling and/or deleting cookies in your browser

Alternatively and/or additionally, you can change your cookie settings on your browser. Your browser allows you to change your cookie settings. These browser cookie settings are usually located in the Options, Tools, or Parameters tabs of your browser. In addition, you can consult your browser’s Help menu. Different readers use different mechanisms to disable cookies.

Cookie settings in Internet Explorer
Cookie settings in Microsoft Edge
Cookie settings in Firefox
Cookie settings in Chrome for Desktop
Cookie settings in Chrome for Android
Cookie settings in Safari

Browser settings for deleting previously stored cookies apply the same principles as for disabling new cookies in browser settings. Please follow your browser’s respective instructions, which are described below.

There are online tools that delete all cookies that are saved after visiting different websites, such as When you visit this website from other devices, you need to change the settings again.


Strictly necessary cookies guarantee features that are required to be able to use this website and that ensure — among other things — that you are shown the website version with a broadband connection and the amount of data corresponding to the amount of data allowed by the connection that you use for the website’s features. In addition, if you change the page, this cookie switches from the http to the https protocol. In addition, this type of cookie remembers your decision about the use of cookies on our website.

Strictly necessary cookies that we use include:

  • cookies used solely for the purpose of transmitting online communication;
  • cookies that are strictly necessary to provide you with the services you explicitly requested (if you disable them, we will not be able to provide you with the specific service that you requested).

Using Strictly Necessary Cookies for the above purposes is based on your legitimate interest to ensure the operation, access, and proper use of the technical features of our website, as well as to provide you with the services that you explicitly requested.

  • Statistics cookies are used to provide us with statistics on our website’s functioning (e.g., the number of visits or website traffic sources).
  • Marketing cookies allow the website to remember your choices and provide you with advanced and customized features. This category may include third-party cookies.


IKEA SERBIJA DOO BELGRADE (VOŽDOVAC) (hereinafter referred to as “AVA Shopping Park”) plans to use certain types of cookies for various reasons, which requires us to have your consent. Click “Save Settings” to accept, or “Open Settings” for more information on the types of cookies that we use or to restrict the use of certain types of cookies.

You can choose certain types of cookies that are used on this website.
The cookie notification remains shown until you set your parameters. We do not use any type of cookies other than those that are strictly necessary for the proper functioning of the website, provided that you let us know that you do not want us to use these other types of cookies.

Settings Center

In addition to the types of cookies that are strictly necessary for the functioning of the website, you can accept or reject the use of cookies of any other type by moving the slider at the end of each row in the options box shown on the screen, or directly from the cookie information bar.

Every time you are asked to accept or decline the use of a specific type of cookie, we also provide you with the basic information that you need to make the decision: the type of cookie, the identity of the data controller, whether the cookie type is persistent or session cookie, whether the cookies are first-party or third-party cookies (except for Strictly Necessary Cookies, which are always first-party cookies).

Even after you give your consent to the use of certain types of cookies, you can go back and disable cookie files (other than those that are strictly necessary for the functioning of this website), as follows:

  1. by selecting the “Open Settings” option in the header informing you about the use of cookies that is shown as soon as you access the website;
  2. by selecting the COOKIE POLICY permalink on the list at footer of the website, which is shown on all its pages.


This cookie policy was amended on April 19, 2022.

You will be notified of any changes to this Cookie Policy in advance before they take effect.