The name Starbucks has been a concept in the world of coffee since 1971. We offer a unique Starbucks Experience in our coffee shops, based on three main pillars: our products, our coffee shops and our partners. Since its founding, Starbucks Coffee Company has been committed to serving the highest quality Arabica coffee, grown from the most reliable sources and with the highest quality, worldwide, and to offering its guests 100% Fairtrade-tested espresso beverages. We opened our first store in Serbia in the summer of 2019 in Rajiceva Shopping Center, which to our delight was preceded by a very high fan expectation. When entering the Serbian market, we tried to take into account the long-standing, traditional café culture of Serbia. Our goal is for as many people as possible to get to know and try the Starbucks Experience in Serbia as well! At this time we provide an opportunity for this in 4 cafés in Belgrade!