Lidl, as part of the German Schwarz Group, is one of the leading food retail chains in Germany and Europe. It operates in 32 countries around the world, with about 11,900 stores, as well as more than 200 logistics centers and warehouses in 31 countries.

Lidl opened its first stores in Serbia in October 2018 and currently has 60 stores in 35 cities across the country. Lidl Serbia has long-term plans with the goal of offering consumers throughout Serbia a unique shopping experience and the best price-quality ratio, by which it is recognized in the world. Based on the certification by the Top Employers Institute for the best employer, Lidl is the holder of the “Top Employer Serbia” and “Top Employer Europe” certificates for 2021 and 2022.