FLY LONDON is a multi-brand footwear and accessories store operated by Dip-trade, established in 1998. We have seven locations in Belgrade and one in Novi Sad. The brands we represent offer a blend of original design and traditional quality. Our distinctive and authentic footwear, bags, and eyewear meet all fashion, comfort, and style criteria. They are characterized by unique soles, imaginative materials, and European craftsmanship. In FLY LONDON stores, you can find the following brands: Fly London, Fly London eyewear, Dip – trade sunglasses, Softinos, Asportuguesas, Hogl, Flex&go, Lemon Jelly rubber footwear, Art, EL Naturalista, RIA Menorca, Verbenas, Alpe, Bos&Co, Bearpaw, Uggari bags, Starilng women’s and men’s winter hats, and hats made from natural and synthetic materials.


Monday – Sunday:
10:00 – 21:00


+381 11 239 4224