Dr. Max is one of the leading pharmacy chains in Europe, operating in 17 European countries with over 3,000 pharmacies across 6 key markets and employing over 20,000 dedicated and professional staff members. It is recognized for its consumer-focused approach and one of the most esteemed loyalty programs, boasting more than 10.6 million active members.

Since its establishment in Serbia in 2017, Dr. Max has continuously expanded its network of pharmacies, improved its offerings, and adopted an innovative approach to providing pharmaceutical services. In addition to over 320 pharmacies throughout Serbia, Dr. Max has developed the concept of Super Dr. Max, which offers much more than a standard pharmacy.

Super Dr. Max is designed to meet the needs of the modern consumer for the health of the whole family in one place. From free body status analyses, assessments of skin, hair, and nails using state-of-the-art equipment, to highly professional consultations and an exceptionally wide range of health, beauty, and care products for mothers and babies, athletes and fitness enthusiasts, and much more, Super Dr. Max is more than just a pharmacy!